Imagining Your Ideal Website - Part 2 - Finding Images

This series is to promote my upcoming Website Workshop, where participants can bring their content and design ideas and, with a few hours of work(with hands-on assistance in a small classroom setting), they walk out with an attractive website that is live on the internet and easy to maintain. Check it out here!


Part 1 - What text should be on my website? 

Part 2 - Where do I find good images/media? --> This article 

Part 3 - What are the basic design principles to follow? 

Part 4 - What is the actual creation process like? 

Image source for post thumbnail.

Finding images for your website - surprisingly easy!

The good news is that finding amazing photography for your website is easier than ever. Stock photos have come a long way from their cheesy roots, and there are more sources than ever.

The main stock photo sites are ShutterstockiStock, and Getty Images. If you just search ”Royalty-free stock images” online, you’ll get many results. Here is one article that lists many of them.

You may be asking yourself the obvious question: why not just use Google image search and save them?

For personal use, this is fine, but for business use - this is unsafe from a legal perspective and just frowned up.

General guidelines for getting images for your website:

  • You should never skimp on photos in terms of cost.
  • If you need photos done of your business and/or its employees, hire a professional photographer - you’ll be very happy you did.
  • Don’t use any images where people are looking at the camera (unless they are headshots of your employees).
  • Don’t use images where people are being too exaggerated in any way, such as huge smiles or laughs - it will look artificial.
  • All images should be high-resolution. Therefore, 1500 x 1500 pixels would be a good starting point. That way, the pictures will always be crisp and flexible to use almost anywhere on the website.
  • Images should always be in .JPEG or .PNG formats (most likely .JPEG).
  • Your company’s logo should be transparent, and therefore saved as a .PNG (unless your company’s logo has purposely included a white background with it).
  • The amount of images you need for your website completely vary on the site design that you’ve chosen, how much explaining you need to do, etc. At least plan to have one large image as a “banner” photo at the top, and then at least one image per page. Your home page will likely have at least three additional images.
  • Sometimes, you want visuals, but not necessarily images. You can look into various infographics and icon sets for download (some of which are free, some of which are paid). If you decide to use an icon set, make sure that all icons that you implement on your website are from the same set (and therefore have the same styling) to ensure continuity.

Good luck and we’ll see you for part three next week - the basic design principles!

*Jared Gold is the founder of Brevity. His company makes web development and digital marketing for local businesses, nonprofits, and associations less painful and easier to manage. He is developing a workshop for new entrepreneurs that are not pleased with the DIY website solutions, but don’t have the resources to hire a standard web firm.